Video
Do you think you can Model Nature? A different perspective
Milton Erickson often asked his clients to observe nature to draw inspiration and resolve life’s challenges. When solving a design problem, look to nature first. There you’ll find inspired designs for making things waterproof, aerodynamic, solar-powered and more. Can we Model Nature to improve our life? Watch the video [on TED] or here…

See also A publication by Janine Benyus – The 2002 book, Biomimicry, describes a new science that studies nature’s best ideas and then imitates these designs and processes to provide innovative and sustainable solutions for industry and research development. Author and international expert, Janine Benyus, is now focusing on working with industry and governments across the globe to implement her ideas.

‘Janine Benyus is without question the world’s most imaginative person in the field of environmental development and restoration. Time spent with Janine is a transmission of hope about what we can learn from and be within nature.’ Paul Hawken, Natural Capital Institute

Biomimicry related links

The Biomimicry Institute promotes learning from natural forms, processes, and ecosystems to create more sustainable and healthier human technologies and designs.
Reading Lists – If you haven’t read it already, Janine Benyus’ book Biomimicry: Innovation Inspired by Nature is a must read. This book is the book that started us all down the biomimicry path with a new sense of hope and purpose. For all, it’s a great read. For many, it’s life changing. If you’ve read Janine’s book, what should you read next? The Biomimicry Reading List (below) will help guide you through the many fascinating facets of biomimicry, from basic biology to engineering innovation to deep economy. We recommend that you start your reading adventure by selecting books from the areas that capture your attention most, and then challenge yourself to read from areas outside your discipline.

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